Having a loyalty program brings a number of benefits: </ strong> increases the average customer ticket – loyal customers spend up to twice as much as irregular customers; improves the reputation of the company, encourages the adhesion of new clients, guarantees the permanence of its most loyal customers, and allows the collection of relevant data, which allow to improve the offer of its products and services to the market.
Loyalty programs also allow you to get relevant consumer data based on your tastes and preferences. The capillarity and agility of reward actions allow you to measure and test new products and services.
Loyalty programs help build engagement by providing valuable information about consumers, which is in the segmentation of the market. In addition, the strategy also helps businesses on the consumer journey, creating important milestones.
In addition to geomarketing technologies, loyalty programs can also offer their customers relevant offers, according to the customer’s location, expanding the shopping basket, and increasing the volume of the portfolio.